How Many of Each Ring Size Should I Stock?
As a jewelry retailer, you know how important it is to purchase your inventory wisely. Carry too little of something, and you don't have it to sell when the next customer comes looking for it. Carry too much of something, and it can sit in your inventory for too long and hurt your bottom line.
This is especially important when choosing ring sizes, as you don’t want to be left with a large number of rings in uncommon sizes.
In our experience, the following are the most common distributions of ring sales by size.
Size 5 - 8%
Size 6 - 20%
Size 7 - 35%
Size 8 - 20%
Size 9 - 12%
Size 10 - 5%
Women's rings tend to sku very heavily towards size 7. Then sizes 6 & 8. Then size 9. Then finally sizes 5 and 10. Size 4 is primarily for children.
For smaller rings that attract younger customers, the ratios above would shift towards smaller sizes. For ring styles that are preferred by older customers, the ratios would shift towards larger sizes. Our own inventory takes the above into consideration, which is why on some styles you see that we carry sizes 5-10, while on others we carry sizes 6-9 or sizes 5-9.
Size 9 – 25%
Size 10 – 25%
Size 11 – 25%
Size 12 – 15%
Size 13 – 10%
Men's ring sales by size are much more evenly distributed compared to women's ring sizes.
Please note that the above are just guidelines, based on our experience across a very wide range of ring styles. The actual distribution of sales by ring size can vary based on the style of the ring and each retailer's specific location and targeted demographic.